Can't Beat a Bit of Bully

Promotional Materials

In celebration of launching Bullseye on augmented reality darts and a new take-home app, Home Leisure Direct wanted to produce promotional materials. These materials were used at Alexandra Palace for a pop-up product showcase at the London PDC as well as sent to operators across the UK to utilise at their own oches across the country.

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dESIGN cHALLENGES

Home Leisure Direct had a license to create Bullseye merchandise and imagery, but still required sign off on any designs by the copyright holders. This required a lot of working with external stakeholders to make sure everything stayed on brand.

kEY eLEMENTS

Brand Guidelines: The branding guidelines were quite strict in how much we could tailor the colour schemes, the logos and fonts. Bullseye is incredibly recognisable amongst darts players, so it was important to make sure the branding was eye-catching.

Fonts: Whilst the Bullseye font is recognisable, it was not actually a fully formed type-face. Using the SVG files provided by the copyright holder, I produced a fully-working OTF font type in order to create assets more easily and in a consistent manner.

Cut-outs: Several of the requested promotional items required precise cuttings and measurements. The headbands especially required quite a bit of prototyping and design investigation in order to produce an end product that was easy to use, branded correctly and could be easily cut at a commercial printers.

rESULTS

Attendees at the PDC event were easily spotted wearing the headbands throughout the event, which was a big boost to Bullseye as a brand, as well as the new product Home Leisure Direct were marketing. The stand itself raised over £7,500 for the mental health charity Mind. The cardboard cut-outs of Bully were a big hit with operators, with many requesting more for various spots in their venues.

Programmes used

Adobe Illustrator

Adobe InDesign